Shop Easy – Mobile Application



Shopeasy - Task (UX/UI Solution)

Make Grocery Shopping Easy

The intended impact of this application is to unpack the daily/weekly task of grocery shopping and create a solution to making the experience as easy as possible.

The Problem

People have multiple ways of managing their grocery shopping lists, often lists can become confusing and hard to manage.

The Solution

An all inclusive application that helps track shopping lists, categorise and save lists as well as collaborate with others within a household/family.

Competitor Analysis

Several apps dedicated to shopping lists found already out there such as ShoppyList & Grocery Lists. These applications are not user friendly are made too complex. It is important to make an application of this type easy to use otherwise it is likely alternative/previous methods will be kept.

Alternative to this applications from bigger brands such as bunnings/coles/woolworths are better examples of more functional and user friendly apps. Despite this they are specific to their brand and don’t address all shopping.

User Interviews

Through conducting interviews with potential users, we were able to gain an understanding into personal experience, motivations and general behaviour.
The key take aways from this include;

Customer Journey Mapping

Through creating a customer map we are able to understand some of the process our target audience would undergo which would concern our human centred design solution, this is what we found:


Creating a persona enabled a better understanding in thinking like the target audience. From this we can establish what the user goals/pains and motivations are.


Minimum viable product system allows us to map out potential features for our platform. Mapping them on a chart based on value and difficulty enables us to judge whether or not it’s worth incorporating.

Using the data to drive a solution

After carefully sorting through the data, finding common themes and key areas we are able to begin the ideation process.
The ideation process begins with a wide scope of rough ideas that are derived from the organised data & ideas sparked by prompts. 


An ideation session took place we were able to rapidly brainstorm as many ideas as we could based on insights found in the interview process & previous research.

Users Flows

User flows feed off the ideation process allowing us to map out potential direction for the solution. The user flow below shows us the flow uploading content, this helps us to understand pages/actions & options at each step of the process.

Wireframes & User testing

After making sense of the user flows from the previous steps we began to create simple black & white wireframes that would lead the user testing stage. These screens would help drive our testing stage enabling us to narrow down what would work for our final design solution. From the testing phase we were able to understand the users:

Users like to collaboration feature

The collaboration feature was seen as a stand out from user feedback. Users wanted to see more of how this function could evolve.

One user was interested to see how the popularity times feature would work

From this the idea is to draw from google reports so that users can know before they go how busy a particular store might be.

Feedback & Moving Forward

Using the feedback from the testing process we were able to implement/eliminate certain features based on what the users understood & found useful.

ShopEasy Application Solution

Shop Easy is a mobile application that aims to people become more organised in their weekly grocery shop. Grocery list’s are one more extra thing to remember and making an all inclusive application for users to list, organise and collaborate/share. 

The application let’s users make pre-existing lists they can add to or use repeatedly.

The app gives users the option to share lists with family/room mates and tick off what is needed and what isn’t which was found useful in the user testing phase.


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